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Books we can't stop


Creative Confidence

David and Tom Kelley, IDEO founders 2013

maybe you should talk to someone lori go

If you're new to Design Thinking you should start with this book. Even if you've done some research or are already a fan of IDEO, what you'll find in this book is going to inspire you in every kind of activities that you'll engage in. It might help you rethink some routine tasks from your work and find solutions to problems you didn't realize you have. This book shatters the false belief that only some people are creative.

Get on that journey and rewire your brain a bit. 

Get to know the author

Students often come to Stanford University’s “” (which was founded by David Kelley) to develop their creativity. Clients work with IDEO, design and innovation consultancy, for the same reason. But along the way, we’ve learned that our job isn’t to teach them creativity. It’s to help them rediscover their creative confidence—the natural ability to come up with new ideas and the courage to try them out. We do this by giving them strategies to get past four fears that hold most of us back: fear of the messy unknown, fear of being judged, fear of the first step, and fear of losing control. HBR article

Quotes and pages

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Design thinking relies on the natural - and coachable - human ability to be intuitive, to recognize patterns, and to construct ideas that are emotionally meaningful as well as functional.

To fully appreciate the growth mindset, it helps to contrast it with its all-too-familiar evil twin, the fixed mindset have the deep-seated belief that everyone is born with only a certain amount of intelligence and a certain amount of talent. If invited on a journey to creative confidence, people with a fixed mindset will prefer to stay behind in their comfort zone, afraid that the limits of their capabilities will be revealed to others.

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